Friday 11 January 2013

New Musical Express

New Musical Express also know as NME is one of the most eye catching and most popular magazine within Britain. The creator of the music magazine was known as Theodor Smythson. Around early march in 1952 the magazine was released on a weekly bases, however back then the New Musical Express was published in newspaper form, as time went on the 'newspaper' soon later became the NME magazine. NME was the first British music magazine to include not only a music chat but their own music chart, the music chart would be aimed at their targeted audience, what the magazine would think their audience like to listen to. With that addition included in the magazine NME became one of the best selling music newspapers in the UK.
NME Newspapers


NME was one of the best and leading musical news papers, in the 60s bands where becoming huge and more well know, NME grabbed this as an opportunity and began to support massive bands such ass; The Beatles and The rolling Stones. Because The Beatles and The Rolling Stones where a big hit in the 60s they often featured on the front cover on the news paper which gained them NME more of a popularity and made a bigger company. NME where coming bigger and bigger by the day and because they were, they began to have rivalry with other music papers, for example "Melody Maker" . But, this didn't NME as the sales where on of the best in Britain, selling papers at the heights of 200,000 issues per week.

When the 70s hit NME, they found themselves loosing out on sales and no longer having the lead. However, the early rivalry's "Melody Maker" had taken over them, this was all because NME had lost the power to make rock interesting to the audience and people resorted to Melody Maker. Later that year Alan Smith was made main Editor and had been given a short period of time to turn things around, making NME be the way they was in the 60s. Alan smith added his own theme to the newspaper as he wanted to make it funnier and more hipper. By doing so he would be grabbing the audiences attention, wanting them to read more from NME.

On the 21st of March 1998, The articals had no longer been printed on newsprint, they had shifted it to magazine style leaving the magazine more colourful and  eye catching to the public. As time went on magazines started to close and be cancelled. NME's early rivals (Melody Maker) had be shut down because of the sales market shrinking, NME merged the companies together and not long after the merge, the audience thought NME would close down. But they never. They had mad a huge come back and still of the best selling magazines. 


 If you'd like the check the history behind NME, click one of the links below.

Inky Fingers - The NME story - part 1
Inky Fingers - The NME story - part 2
Inky Fingers - The NME story - part 3
Inky Fingers - The NME story - part 4




No comments:

Post a Comment